worldasfen.blogg.se - Tell your story frames

#TELL YOUR STORY FRAMES HOW TO#

#TELL YOUR STORY FRAMES HOW TO#

Not quite sure how to go about brainstorming your "why?" Watch Simon Sinek's TedTalk.

This theory focuses on "Why do you wake up in the morning?" and "Why are you so passionate about this?" My favorite model to help brands push past the "what" and "how" of their story and find their "why" is Simon Sinek's Golden Circle Theory.

One of the best things a company can do is be transparent about why it is doing what it does.

And think about the social media possibilities! Now imagine what your business could look like if you were to capture your patients' attention with your anecdotes. Blonde Tortoiseshell is rarer and is considered more valuable and can range from an even pale yellow to a deep amber color. Tortoise Shell can also be Blonde or Demi-Blonde.

Most Tortoise Shell is the dark brown or a reddish-brown variety with translucent amber highlights. In order to buy or sell Tortoise Shell legally, it must be at least a hundred years old and a genuine antique, or have originated from a private collection. The beauty and rarity of real Tortoise Shell is tempered by its sad history. Fortunately, it has been illegal to produce tortoise shell products since the 1970s. Tortoise shell frames are made from the outer blades covering the upper shell of the Hawksbill turtle and the Loggerhead turtle. The nature of the material gives these eyeglasses a whole different feel, not to mention the fact they are ultra-light weight. Genuine tortoise shell frames are considered the true "Creme de la Creme" for any eyewear lover. Many people have retold his stories and somehow, they have a tendency to get more and more colorful. His business has been thriving for several decades. He planted the seed to desire such a valuable piece of eyewear. He wanted them to talk about these eyeglasses over dinner to their friends.

He was not trying to make a sale that particular day his intention was to have his audience salivate over the product. When talking about his high-end, handmade product he gave the history of the frame-where it came from, why it was made, how it was made, and who made it. Many years ago, I worked for an extraordinary gentleman who is a master at storytelling. However, never underestimate the personal connection and the value of a good story expertly presented. Social networks give you endless possibilities to share your compelling narrative. That means companies must constantly refine their stories and present them in innovative ways.Ī brand story envelops your mission as a company, your culture and your history: In a lot of ways, patients don't just buy eyeglasses anymore-they buy your business's story.